Canned Typography – poster, Cooper & Beatty, Jim Donoahue, 1971

Notes

We believe this to be the second in what became known as the Collection Series – a set of posters designed by Cooper & Beatty creative director Jim Donoahue. The concept was straightforward: gather examples of type and lettering from non-typographic sources, such as old three-dimensional sign letters, matchbook covers, or antique tin cans. These elements were then arranged in an engaging composition, professionally photographed, and printed.

Donoahue understood that other designers would find these letterforms just as compelling as typefaces – and he was right. The posters quickly became highly sought after and were avidly collected. Notably, Donoahue maintained a subtle approach to branding, keeping the Cooper & Beatty name in the background – an understated strategy he likely learned from Allan Fleming. Rod McDonald

The Morgan Press collection of wood types can be seen at: https://www.peculiarmanicule.com/morgan-press-wood-type-catalog


Artifact Text:

CANNED TYPOGRAPHY

Our thanks to John Sebert for the cans, Ray Webber for the photograph and Herzig Sommerville for the colour separations.

Cooper & Beatty, Limited

  • Category
    Advertising and Promotion

    Title
    Canned Typography

    Date
    1971

    Client
    Cooper & Beatty, Limited

    Credits
    Design: Jim Donahue (1934–2022)
    Typography: Cooper & Beatty, Limited

    Principal Typefaces
    Display: Headliners Morgan Press library; MP387
    Text: Helvetica, Helvetica Bold

    Description
    Four-colour poster
    Size: 18 × 24 inches

    Region
    Ontario

    Languages
    English

    Number of images
    1

    Holding
    Private collection of Albert Macchiusi

  • Artifact copyright: CTA was unable to clarify rights but welcomes contact from rightsholders to resolve permissions, if required, and will remove digitized works at the rightsholder’s request (rightsholders may contact CTA at copyright@canadiantypography.ca). CTA makes digitized works available for education and research. Responsibility for any use rests with the user.

    Notes copyright: Notes accompanying artifacts are licenced under Creative Commons licensing CCbyNC which allows for non-commercial use with attribute.

  • More of the Morgan Press collection of wood types can be seen at:

    https://www.peculiarmanicule.com/morgan-press-wood-type-catalog

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Men of Letters poster – Cooper & Beatty, Jim Donoahue, 1969

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